Introduction..
Poshak
started cattle feed manufacturing in the year 2000
with unique idea of densified Total Mixed Ration
(DTMR). The idea behind DTMR was to provide dairy
farms the latest concept of feeding their dairy
animals; scientifically formulated, technically
manufactured, hygienically packed, economically
viable and completely balanced one day packed ration
for easy handling and storage.
To make the project commercially sustainable, three
hurdles were identified; first was Efficient Machinery,
second Market Research and third Product Research.
To synchronize the development activities. Market
research was professionally carried out in more
than five states, hundred dairy farms and hundred
volunteers were studied to find out the exact need
of the consumers; so as to design a product. Team
of scientist were put on task to formulate the product
and test its performance parameters on research
animals; for four consecutive years and two successive
Progeny. The out comes was par excellence.
Similarly the machinery side was put to development
and with in a short span of five years the densified
TMR Plant with indigenously developed automatic
efficient machines was a Dream come true.
As
on today; more then 7 Millions Blocks of DTMR has
been produced and marketed by Poshak.
Today
the company has erected Four Turn Key Projects in
different locations in India and one in the republic
of Iran. The project provides a bright opportunity
for entrepreneurs to enter growing dairy feed industry
with a latest and internationally proven dairy animal
feeding system.
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